17-year-old Seth Obrien is a beauty influencer who uses his platform to showcase that makeup is for everyone. Seth started on TikTok in early 2019 and quickly went viral for his beauty tutorials and comedy videos. He now has over 3.5M followers and a 17% engagement rate on Instagram. Seth’s father first took him to buy makeup a few years ago and has fully supported him through his journey. Seth’s goal is to create a community where boys feel welcome and comfortable to express their true selves. He is constantly posting about how makeup is for everyone and showing that boys can wear makeup and feel proud. He is proud to be out and happy that he has created a space for others to feel comfortable in their own skin and share their stories. Seth was a Sephora Lip Ambassador for the month of February and has worked with brands such as Sephora, Revlon, Bliss, Lancome, e.l.f. and MAC cosmetics. He was recently featured in a ton of press around him being selected as one of the judges for the first ever TikTok reality-show style contest hosted by e.l.f. cosmetics.