Cloe Feldman (CloeCouture) started making YouTube DIY and “How to” videos back in January 2011. Her channel has evolved throughout the years into a space in which she can make anything happen. Cloe turns her fictional dream worlds into reality. She wants her subscribers to know that they can create anything they want in life! She also makes videos about her life, trends, and teen advice with her sisters so that her content appeals to a broad range of audiences. Cloe's persona and character transcend into a literal fairytale through her videos and she is able to connect with anyone due to the fact that she remains humble and human regardless of the fame she has accumulated in the social media world.