Chrystina Woody Train

Chrystina Woody Train has more than 17 years of experience leading award-winning global marketing, branding, creative and communications campaigns for: Disney Consumer Products, Verizon, Samsung, Microsoft, Xbox 360, McDonald’s and General Motors. Throughout her career she has worked with leading agencies Porter Novelli, Edelman and Weber Shandwick with a focus on client service, and revenue-driving initiatives across owned, earned and paid channels in regions such as: EMEA, ANZ, APAC, LATAM and the US. She has taken her vast experience as an executive at the agency and global brand level and parlayed that into running Buckshot Marketing - a consultancy collective. Buckshot partners with pioneering brands such as: Community, Combs Enterprises, Conde Nast, Instagram, Kevin Hart's HARTBEAT (Laugh Out Loud), LL COOL J's Rock The Bells and Salesforce.org- to create the purpose, vision, mission, messaging, creative and marketing campaign that tells the right story, to the right audience, at the right time through the right cultural lens. We specialize in Brand Marketing, Narrative, Creative and Strategic Comms. Buckshot is also the behind-the-scenes voice for AAA talent, executives, founders and athletes via our robust media training, messaging and speech writing services, helping the most confident people find the right words. Working with partners whose ethos is aligned with our own fuels our passion - celebrating and uplifting Black voices, Black women and Black culture. The company’s mission-based work with: Black In Fashion, Rebel Girls x Black Girl Magic, Girls Build, Teen Vogue and Instagram’s Share Black Stories has made headlines.