Maxwell Mitcheson

Maxwell Mitcheson serves as the Head of Talent at TalentX where he oversees the team of managers and roster of creators, helping them monetize their platforms, create IP, launch merchandise, consumer products, brands, as well as to cross over into traditional mediums. He started his career at ICM Partners, where he worked his way up in the Global Branded Entertainment Division, securing lucrative celebrity talent endorsement deals. In seeing that the future was digital, he pivoted into creator-focused startups, helping them scale and grow to acquisition. He was an early employee at Snapchat ad-tech and influencer marketing agency, Naritiv (acquired by Hootsuite), as well as being heavily entrenched in the YouTube space working at Gen-Z media giant AwesomenessTV (acquired by ViacomCBS). He returned to his roots in representation as an agent at A3 Artists Agency in the Digital & Branding Division where he represented some of the top digital creators as well as built traditional – digital crossover for celebrity talent. While at A3, he spearheaded the TikTok initiative, signing some of the top creators on the platform. He was named one ofBusiness Insider's Top Agents in Digital in 2019 and 2020. Mitcheson grew up in Charlotte, North Carolina and graduated from Emory University's Goizueta Business School in Atlanta, Georgia.