Martina Sazunic

In 2008, Martina Sazunic opened the YouTube channel "EYK Studio" (Eat Your Kimchi Studio) with her partner Simon Stawski in South Korea. With a focus on culture, food, and travel within Asia, “EYK Studio” was groundbreaking. It brought the concept of "YouTuber" as a successful business to South Korea and Japan. "EYK Studio" as a YouTube channel has seen over 486,207,350 views and has more than 1.37 million dedicated subscribers. “EYK Studio” has continued to thrive and expand over 14 years. On the business side, Martina is the sole designer behind all EYK branding, merchandise, and video editing. Martina has a firm grasp on YouTube as a business, and believes it must be combined with understanding your community in order to remain successful over time. A "viral video" is simply not enough.