Laurel Weir

Laurel Weir is Executive Vice President and Head of Strategic Insights and Research for the Entertainment & Youth Group (MTV, Comedy Central, Paramount Network, VH1, TV Land, CMT, Pop and Smithsonian) at ViacomCBS. In her role, Weir is tasked with thought leadership, shaping brand strategy & content execution and oversees all research efforts - including consumer insights, culture & trends and multiplatform analytics - to inform development, programming, marketing, creative and more.